San Francisco: Google has started auto-deleting new users’ search data and location history on an 18-month basis, CEO Sundar Pichai announced, as tech giants took steps to tighten privacy settings. The latest tweak was introduced Wednesday by a large online firm to raise public trust after fines against Facebook and Google for privacy violations in recent years.
We believe that products should keep your information for only as long as it’s useful and helpful to you keep less data by default.Sundar Pichai – CEO Google – Blog Post
By creating a new Google account, “your activity data will be automatically and continuously deleted after 18 months, rather than until you choose to delete it,” he explained. Existing users can now choose to automatically delete their data every three to 18 months, a setting that has not changed, although existing users will be reminded to do so.