In a rebranding move, Turkey wants to be known as Türkiye.

After agreeing to a formal request from Ankara, Turkey will now be referred to as Türkiye at the United Nations.

As part of a rebranding drive begun by Turkish President Recep Tayyip Erdogan late last year, several international groups will be urged to change the name.

Recep Tayyip Erdogan remarked in December that “Türkiye is the best reflection and expression of the Turkish people’s culture, civilisation, and values.”

According to the UN, the adjustment was made as soon as the request was received this week.

The majority of Turks refer to their country as Türkiye. However, even within the country, the anglicised term Turkey is often used.

TRT, the state broadcaster, was fast to make the move after it was announced last year, citing the relationship with the bird generally associated with Christmas, New Year, or Thanksgiving as one of the grounds for the rebranding.

“Made in Türkiye” will appear on all exported items as part of the rebranding, and a tourist campaign with the catchphrase “Hello Türkiye” was launched in January.

The move has elicited a mixed response online. While some government officials support it, others argue that it is a waste of time as the president prepares for elections next year in the midst of an economic crisis.

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It is usual for countries to rename themselves.

The Netherlands will drop the name Holland in 2020 as part of a rebranding effort. Due to a political issue with Greece, Macedonia was renamed North Macedonia, and Swaziland was renamed Eswatini in 2018.

Iran was previously known as Persia, Siam was known as Thailand, and Rhodesia was renamed Zimbabwe.