Privacy Policy
Your privacy matters to us. This policy explains what information we collect, why we collect it, and the choices you have. By using GuruAlpha, you agree to the practices described here.
1. Information We Collect
Cookies and preferences: we use a small cookie to remember your language preference (English or Urdu) so you do not have to choose it every visit. This cookie does not contain personal identifying information.
Usage data: like most websites, our hosting and analytics providers may collect standard technical data — your IP address, browser type, pages visited and time of visit — in aggregated form to help us understand how the site is used and to keep it secure.
2. Advertising
We display advertising served by Google AdSense, which may use cookies and similar technologies to serve ads based on your visits to this and other websites. This is known as personalised advertising. You can opt out of personalised advertising at Google Ad Settings. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
3. Calculators and Tools
Our calculators run entirely in your browser. The numbers you enter and the results you see are not transmitted to or stored on our servers, so your financial and personal details stay private.
4. Data Sharing
We do not sell your personal information. We only share data with service providers (such as hosting and analytics providers) who help us operate the site, and only to the extent necessary for those services.
5. External Links
Articles and data pages may link to external websites. We are not responsible for the privacy practices of those sites, and we encourage you to review their policies before providing them with information.
6. Children's Privacy
The site is a general-audience publication and does not knowingly collect personal information from children under 13.
7. Your Choices
You can clear cookies through your browser settings at any time. Note that clearing cookies may reset your language preference to the default. You can opt out of personalised ads using the Google Ad Settings link above.
8. Analytics
We may use privacy-respecting analytics to understand aggregate traffic patterns — which pages are popular, which countries readers come from and which devices are used. Analytics data is collected in aggregate form and is not used to identify individual visitors. Where analytics providers process IP addresses, they do so only in truncated or anonymised form and for the purpose of geographic and security analysis.
9. Data Retention and Security
We retain only the data we need for the purposes described in this policy. Server and security logs are retained for a limited period and then deleted. We use industry-standard technical and organisational measures — including encrypted connections (HTTPS) and restricted access to our systems — to protect the limited data we hold. No method of transmission over the internet is completely secure, so while we work hard to protect your information, we cannot guarantee its absolute security.
10. International Data Transfers
Our hosting and service providers may be located in countries other than your own. By using the site, you understand that technical data described in this policy may be transferred to and processed in jurisdictions where those providers operate, and that such processing is subject to those providers' own security and privacy practices.
11. Third-Party Content and Embeds
Some pages embed content from third parties — for example interactive market charts from TradingView. These embeds are served by the third-party provider and are subject to that provider's privacy policy and cookies, over which we have no control. Your browser may block or manage these cookies through its privacy settings.
12. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the site after changes are posted constitutes acceptance of the revised policy. We encourage you to review this page periodically.
Contact
If you have questions, concerns or requests about this policy or your data, contact us at contact@gurualpha.com. We will respond as soon as possible and will work with you to resolve any privacy concern.