Jannat Mirza

Jannat Mirza is Pakistan's most-followed TikTok star and one of the country's most influential digital creators. Born on 27 August 1998 in Sialkot, she studied at the University of Sialkot before her comedy videos — created alongside her brother Ali Mirza and their family — turned her into a national sensation.

Rise to fame

Jannat began posting short comedy skits on TikTok in 2019, and her relatable family humour, natural acting and chemistry with her brother quickly made her videos go viral. Within a year she became the most-followed Pakistani creator on the platform, a position she has retained through multiple changes in the app's popularity. She has since expanded into acting, appearing in the drama Baby Baji and films such as Chakkar (2021), and has modelled for leading brands.

Influence

Jannat has been recognised with numerous digital awards and has a combined following in the tens of millions across TikTok, Instagram and YouTube. She has spoken about the pressures of fame and the scrutiny female creators face, and she remains the benchmark against which Pakistani digital fame is measured. She continues to create content, act and work with major brands.